The whole day is based around an event village and it is from here that all of the cycling routes start and finish. With the stunning setting and plenty of space, this is an excellent opportunity for retailers and exhibitors to promote themselves whilst spectators and participants relax and enjoy some food and drink prior to or following the cycling. Throughout the day, as an additional attraction, we are offering a programme of shows and demonstrations that will be taking place in a main arena, centrally located within the event village. These will include vintage bikes, bike polo championships, a mountain bike stunt team and British Cycling's GO-Ride skills courses for children.