So when you choose a brand ambassador or influencer, spend some time looking through their followers. Be sure that their audience is real , and full of people who would appreciate your products. This shows your followers and customers that you truly value their opinion. And it means you can fill your bike shop with products that are guaranteed to sell well. This example from Cycling Frelsi is a great place to start.
Ideal for small to very large (1000+) classes of novices to marketing or non-majors. Ideal for small to large classes of novices to marketing or non-majors. Set prices based on pricing survey data and production costs.
Gamify your marketing strategy to boost engagement, reinforce brand awareness and generate leads. We deliver strategic marketing activities specialising in the bike industry that delivers results. Whether you require a specific package or a more bespoke service – we have a service package to fit your needs.
Some tourism companies are exclusively offering packages termed as ‘Cycling Holidays’. As Europe is home to numerous travel destinations, every year, millions of visitor’s flock to the country during holiday seasons. Even tourists are wooed by this new and different experience and are opting for e-bikes to tour prominent sites as well as the country-side in some cases. As cities around the world emerge from lockdowns, the demand for e-bikes is picking up the pace of their convenience and cost of operations. Regions such as Europe are witnessing a shift in consumer motive for buying an e-bike from leisure to daily use.
- And it means you can fill your bike shop with products that are guaranteed to sell well.
- The scope of the report covers segmentation based on propulsion type, application type, battery type, power type, and geography.
- All of this data will paint a better picture of what’s working, what’s not, and what changes you can make to see results.
- Great content strategies involve a mix of quick, snackable content pieces and more in-depth, long-form articles.
- Offering discounts or giveaways is a good way to start.
In an online age, there’s something to be said for going au naturel and exercising a little IRL marketing. Go old school with flyers and poster in local cafes, do some sidewalk chalk writing. This strategy is most effective for locally oriented businesses, but it can work for anyone.
Put A Spotlight On Your Business
Partly driven by sharing companies, Bird, Lime, Spin, Jump, and Razor. The growth of e-scooter sales in the US, as predicted by Grand View Research is noteworthy. 82% of consumers prefer to shop at local businesses, and nearly half of those want to increase how much they do so. What’s more, 72% of shoppers are willing to pay more at local stores because they provide better customer service and are more trustworthy than national chains.
1 should have a sales aspect , aka, a piece of content most people will simply ignore. Get a little cheeky with some fun memes – it’s easy to make your own with sites like meme generator. This should go without saying, but only produce quality content that you can be proud of! Google hates thin content, and users don’t like it either. Go into your analytics account and take a peek at your most popular posts to see what subjects users get excited about, then write a variation or extension of one of your most popular posts.
Bike Shop Marketing Ideas Include Instagram Giveaways
Try to find a sponsor or partner which has a similar audience to yours, but isn’t a direct competitor. You’ll both gain followers from each other’s audiences. If you don’t have a comparable audience, then you won’t get high-quality leads. It means customers who have opinions, and expect you to listen. So one way to make your brand stand out is to make customers part of the design process.
Try free tools like Pixton or Strip Generator to get started. With 79% of internet users conducting online shopping via mobile devices, you should be embarrassed if you’re not mobile-friendly. This is not optional, although many still treat it like it is. While the SEO value of guest posts has been called into question, there’s nothing wrong with guest posting if done right. Just focus on the value of getting your brand in front of a new audience, rather than the links.