This is usually in exchange for products from your brand, a store discount, or a cash fee. Two Instagram accounts teamed up to together run a Valentine’s Day giveaway that would help them promote their products. When you want to put a specific product front and center, then try and do it in a way that’s useful to your followers. For example, you could film a video post about how to use a specific piece of gear, or test-drive a new bike. Another effective, low-commitment way to get involved is giving away tickets to cycling events.
- If you don’t have a comparable audience, then you won’t get high-quality leads.
- There are a ton of great tools out there to help you find quality content (Storify & Buffer to name a few).
- Craft targeted messages from among a broad set of ad claims.
- Students act as executive teams for new marketing divisions making realistic decisions in the context of a whole enterprise.
For example, make a special discount for elementary students. Along with bicycle maintenance, you can offer a bike makeover at a reasonable price for customers’ old bikes. Another great marketing idea is to write a comprehensive ebook on a known pain point or popular industry topic, then create a quality landing page around the offer.
Add A Visual Element To All Your Content Pieces
Megan Marrs is a veteran content marketer who harbors a love for writing, watercolors, oxford commas, and dogs of all shapes and sizes. When she’s not typing out blog posts or crafting killer social media campaigns, you can find her lounging in a hammock with an epic fantasy novel. Pure Scooters meta dataThe home page title tag reads ‘Buy electric scooters online at Pure Scooters’. It uses most of the available 60 character and spaces limit.
They take photos of victims…er, I mean guests, and post them to their Flickr feed. The photos are absolutely hysterical and prove that Nightmares Fear Factory is as scary as they claim to be! Alternatively, write up a comparison guide for a product you don’t offer, but which relates to your audience’s business. For example, a video game reseller could write a product comparison guide for different video game controllers. This is helpful content that gets relevant users familiar with your brand; and a strong brand makes for strong advertising. Decisions, decisions – oh, the pitfalls of capitalism.
We Have The Tools To Create Exciting Marketing For The Bike Industry
Another way to get started is by teaming up with another brand. You can share the cost – for example, by both contributing prizes – as well as the benefits. Start with a photo or video post to show the best points of the product – and then ask people to comment for a chance to win it.
For a quick and easy fix, make your own online newspaper with Paper.li. Starting your title with a number can make it stand out more in search listings (e.g. 3 Ways to Slice a Pineapple). This is probably why over a third of Buzzfeed’s posts have a number in the title. Great content strategies involve a mix of quick, snackable content pieces and more in-depth, long-form articles. That’s all well and good for people who are actively looking for an electric bike or scooter but what about people who don’t even know that they really need your product. Meanwhile, globally the sales of e-scooters continue to grow.
The winner gets a prize, while your bike shop builds a reputation. Your students study industry data and formulate a business strategy. They produce and sell products, gaining experience by testing ideas and learning from the results. There are all sorts of tools we use to workout who the audience is, where they are they are online and how to get them to your website.