How to start a bicycle business? 5 Tips for Selling Bikes. Here are some tips and tricks to help you get started in the bike-buying and selling business.
1. Sell Bikes at Competitive Prices
Even though it’s becoming a trend and being hunted by many people, it doesn’t mean you can fix the price of a bicycle at will. You also have to remember that since the pandemic came the level of the community’s economy has also decreased. That means people will tend to choose something that is cheap, including buying a bicycle.
Besides that, you are not the only bicycle seller, so the competition is of course also quite tight. Do not take profits that are too high so that riding lovers will choose your shop to buy bicycles because they are cheaper. Therefore, set a competitive price, not too expensive, but also not too cheap so you can still benefit.
2. Provide Special Services
High demand is usually accompanied by more and more people selling these products. At this time of riding, the number of bicycle sellers also increases. Well, to win the competition be different from the others.
How to? One of them is to provide special services to customers. For example, free service fees within a certain period of time or giving vouchers to buyers. If buyers are satisfied, they will recommend your bike shop to their friends, relatives, and family.
3. Join the Community
If you really start a bicycle business and business from scratch, there is nothing wrong with joining the community to increase knowledge as well as make connections. In the business world, connecting with other people is very important because it can support the development of your store.
You can join a cycling community and build good relationships with its members. That way you can all offer products from the store to riding lovers in the community. This method is quite effective to introduce your bicycle shop without spending promotional costs.
4. Create a Unique Store
Often prospective buyers come just because they are interested in the concept of the store. You can also do something like that by creating a bicycle shop concept that is unique and different from similar stores. For example, suppose you set up a small cafe in a shop so that when buyers come they can choose coffee.
Even if buyers feel comfortable with the concept of a bicycle shop that you create, it is not impossible that they will often come to invite their friends or relatives. Take advantage of the smallest possible gap to reach as many potential buyers as possible.
5. Leverage Technology for Marketing
In addition to introducing and marketing your bicycle in a conventional way, don’t forget to also take advantage of digital technology. Create an online shop or sell bicycles and accessories in the marketplace so you can reach potential buyers anywhere.
You can also maximize the use of social media as a promotional tool to offer bikes and accessories from your shop. In this internet era, digital marketing has a big enough influence in increasing sales turnover.
Opening a bicycle shop business at a time when people are very fond of cycling is indeed a good choice. You just need to know and understand the strategy to start the bicycle business. With careful strategy, preparation, and execution, this business can bring huge profits.