Develop your specification first (i.e., especially processes and structures, spelling and grammar checked, structure and process implications) – before you engage a designer, and then issue a very clear design brief. Don’t waste a designer’s time finalising and correcting fundamental content and material issues once the design stage has commenced. Designers are not mind-readers – you must develop clear ideas of what you want your website to be and do. The designer’s job is to interpret this specification into technical code and computer functionality.
- You will also learn how the different elements of the communications mix, such as advertising, public relations and digital marketing, work together to produce powerful marketing campaigns.
- This year, Black Friday will take place on the 26th November.
- If your advertising seeks to generate customers and sales, but does not produce a gross profit in excess of its cost, then you must stop it or change it, otherwise you are obviously wasting money.
- AACSB accreditation places us among a global group of business schools and means your degree is internationally recognised.
This module will then examine unethical and criminal behaviour relevant to accountants or business in practice, including ethical behaviour, fraud, bribery and anti-money laundering. When travel is much more restricted than before, it’s even more important for you to have a coherent and effective digital marketing strategy. Here, we run you through the key factors to consider and sources of really useful information that can focus your activities on exactly where your customers are. Using social media hutchisonandmaul.com and building up your digital networks is important, but don’t forget about traditional “face-to-face” networking as well! You don’t even have to look at pricey, membership-only groups as there are a host of smaller, more affordable events on sites like meetup.com to consider. Attending a networking event can be a great way of growing your reputation, building relationships and finding new business opportunities, so bring a stack of business cards and become one with your elevator pitch before you go.
Our academic support team here at Kingston University provides help in a range of areas. You will find more information on country specific entry requirements in the International section of our website. Please note the entry requirements listed below are for 2023 entry only. When you graduate, your hands-on experience and career skills will help you stand out from other job seekers.
Ten ways to get the most out of customer testimonials
Primary research is recommended for local and niche services. Formulate questions that give clear yes or no indicators (i.e. avoid three and five options in multi-choices) always understand how you will analyse and measure the data produced. Market information should include anything you need to know in order to formulate strategy and make business decisions. Information is available in the form of statistical economic and demographic data from libraries, research companies and professional associations . This is called secondary research and will require some interpretation or manipulation for your own purposes. When you’ve satisfied yourself that the fundamental organisational framework is in place – and that you have gone as far as you can in creating a strong foundation – then you can begin your marketing planning.
You might already have business social media accounts that you use to talk to your customers, whether you post photos on Instagram or updates on Facebook. This sort of broad activity is called social media marketing. Advertising gives you the promotional ‘air-cover’ to heighten brand awareness. If you’re serious about winning business, advertising should be pivotal to your marketing communications strategy.
What are the advantages of social media advertising?
Email marketing is an effective way to connect with consumers and communicate important information about your product or service. It also provides an opportunity for two-way communication with customers and other businesses in your network. You can also apply email marketing to request customer feedback about your company. It can be very in your face or so subtle you might not even realize it’s an ad. The goal of advertising is to influence a target audience’s thinking. Maybe the goal is to raise awareness about a topic, sell a product or service, or simply establish a brand-consumer relationship.
Submit your website to relevant directories
Customers frequently buy online now only after checking previous customer feedback and reviews about products and suppliers. Events of this nature do nevertheless offer good possibilities for follow-up PR activity, which can contribute greatly to building a customer-friendly image. If you are large organisation then you will likely already have had this in place for several years. If you are a small business you might imagine that having a presence on the internet is not important.